BENJAMIN KIPRONO. Big Data Analytics :Data-drived Decision Making for Enhanced Enterprise Performance. African Journal of Computing and Information Systems (AJCIS), [S. l.], v. 1, n. 1, p. 38–46, 2017. Disponível em: https://www.demo.focusjournals.org/index.php/AJCIS/article/view/35. Acesso em: 4 may. 2026.